These days, music videos are very much disposable commodities, if you can even find them. I guess YouTube has created a little bit more of an interest in them, and certainly the "virality" of a video is extremely important. Every now and then, however, a video comes along that just reminds you of what music videos can and should be. It's no longer enough to just show the band playing the song on a stage. You gotta come up with a unique twist that is going to make people watch it again and again and again.
I think Coldplay's "LIfe in Technicolor ii" is one of those videos. Enjoy!