So, three months ago, my younger brother Luke and his friend Randall (names have not been changed) starting recording rap songs while they were drunk -- yada, yada, yada -- and as of last Friday they have a record contract with Universal. Don't ask me how, I have no idea. They're releasing an album in September and their first single should be released in August.
The awesome part about all of this is that they're shooting a music video. Guess who gets to direct it. Yep!
But the really cool thing about this is that they've got a decent budget (which means this is not a run and gun production) and a distribution outlet (which means you can see it somewhere OTHER than my site) and I'm going to bring the news, info, and behind-the-scenes to you as I produce this awesome music video for White and Crazy Kids! (applause! applause!)
You'll get to read, see, hear and watch everything that goes into it, from conceptualizing, writing the treatment, pre-production, production, post and release. I'll try and keep you as updated as possible (thought it may come in weekly batches).
Right now, we're slated to shoot the weekend of July 17,18,19. We may have an extra day. We're not sure. Our goal is to make this a huge, funny, enjoyable video that does not look like all the crap other first timers put out.
As of today, I've begun looking for a music video producer to come on board and help me out. I just can't do it all on my own. I don't have the contacts, the experience, or the hookups to produce a video with this size budget (I'll let you know what it is when I do...it's enough) and want to bring someone on to handle all the shit so I can worry about directing. The other advantage is that existing producers often have relationships with crew members, rental houses, and can often help save you money even if you're paying them to do so. I should hopefully have someone by tomorrow, Wednesday at the latest.
Next up, I have to write the treatment so we know what we're doing. As there isn't a lot of info out there on the process of making a music video, writing a music video treatment, and so forth, I'll try and provide what materials I can, as examples, though somethings may have to wait until the video is completed.
So, keep checking back for updates. I'll be sure to have another one this week...
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