There's a fascinating article over at IndieWire about the shape of Moviegoers in 2010. What does that mean? Well...
"The Moviegoers 2010 research study, from Stradella Road, is intended to provide film marketers with actionable insights into how to best reach movie consumers over the next decade. It was presented on Tuesday, September 29, 2009, at the SLS Hotel in Beverly Hills."
It's basically a breakdown of the movie going audience. Now, when you're creating your own thing, you can't rely too much on this kind of info because it seems like often, the breakout films tend to be the ones that defy reason and the data. But, it's an interesting read. And even if you don't pay attention to it...the people who buy your ideas, scripts, and movies, unfortunately, do.
Gordon Paddison: Moviegoers 2010